People are bombarded with media content, advertisements and digital offerings every day, but for most businesses these are a necessary evil to promote their services and products. So how can you stand out from the crowd and capture the attention of your customers.
One of the ways we are supporting businesses here at IMDesign, is through the use of animated GIFs.
“What is an animated GIF?” I hear you cry…
In short, a GIF is an image encoded in graphics interchange format (GIF), containing a sequence of images flattened into a single file which can loop endlessly or stop after one rotation. Bored yet, don’t worry we’ve got it covered.
There are a number of advantages in using an animated GIF in your arsenal of media content including:
- They capture your customers attention more easily and audiences often pay far more attention to the content.
- GIFs are created with a small file size which quickly load without losing their quality.
- Can be transposed with a transparent background and so can easily fit into any existing design format
- They convey messages much better showing movements and emotions.
- Work well with tutorial materials as well as general advertising in capturing and maintaining the attention of the audience.
Our recent commissions have included animated GIFs for a digital marketing company who offer SEO support, website optimisation and bespoke training to their customers; a business development consultancy focusing on training for sales teams; and, a travel and tour consultant providing bespoke holiday experiences.
The feedback has been exceptional and has given their digital marketing a fresh new feel which captures their customers attention right from the start.
If you would like to see what we can do for you, please feel free to get in contact for an initial discussion to review your existing media content and how animated GIFs could work for you. From email footers, social media banners and website content to presentations, tutorial materials and much more we’ll help lift your message off the page.
In our next blog we will look at the power of your brand and the key elements considered when designing company and product logos.